I would never do (a commercial) with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role
Those are the words which came out of 55-year old Guido Barilla, chairman of the world’s leading pasta manufacturer, during an interview with Radio 24 on Wednesday.
Barilla – one of the best known pasta brands around the world – is one of Italy's biggest advertisers, and for many years has used the image of a happy family living in an idealized version of the Italian countryside, with the slogan: "Where there's Barilla, there's home".
As Aurelio Mancuso, head of gay rights group Equality Italia, said Barilla’s comments were an “offensive provocation” and called for a boycott of the company’s pasta, sauces and snacks. Then we will buy Barilla’s pasta as a sign of support to his statement.